We've grown into Mash Strategy.

We're still serving our great clients but are growing and decided it was time for a change.


Check out our new home and growing team at:


We've rebranded!


Affordable, hyper-targeted advertising to huge audiences with real-time results.


The Internet is a miracle, but using digital tools is more complicated than ever. 

Mash makes it easy to build your brand online and find new customers.

Here's the process of how we help...

1. Digital business strategy

Determine your goals, market, targets, specific offer and tools that will attract new growth.

2. content creation

Blog posts, ad copy, videos, photography and anything that's memorable and gets attention.

3. targeted ads management

Run, test and tailor hyper-targeted ads so you reach more customers for less.

Stop trying to make content go "viral". That's like a business strategy based on winning the lottery. 

4. Lead generation

Create lead pages and forms for the portion of people that will convert from your ads. We'll plug that data into your CRM and/or send you instant email lead notifications.


Meet the CEO

Derek robinson

Derek is a storyteller at heart with a passion for branding and using the power of digital tools to grow businesses and change lives.


A former political hack, Derek served as the Chief, Digital Strategy for Premier Brad Wall from December 2011 until his retirement in 2018 helping him reach millions of people online every month.

Robinson also lead the digital effort during two successful provincial election campaigns in 2011 and 2016, in which Premier Wall and the Saskatchewan Party received over 60 per cent of the popular vote.

He now works with a variety of businesses, politicians, and non-profits to help them spread their message, generate leads and grow their organizations.

Robinson has experience in videography, photography, design, political messaging, fundraising, web design, email marketing, Facebook and Google Adwords marketing funnels with lead generation and more.


"Mash has helped our companies generate hundreds of leads every month...so much so we considered asking him to slow down the leads at one point. Derek is simply outstanding at creating content that fits our brand and gets results. Go Jets!"

- Miguel Catellier, one of our amazing clients

"Derek is one of the best digital strategists you will find in the nation of Canada. He is creative, resourceful and a great writer. I've worked with him for years and would highly recommend his company. Go Riders!"

- Brad Wall, Former Saskatchewan Premier


To play, press and hold the enter key. To stop, release the enter key.

Book a free strategy Call

This digital stuff can get complicated. Book 30 minutes to brainstorm and chat about how you can use digital to grow, all on the house.


We're proudly based out of Regina, Saskatchewan, Canada in homes, coffee shops and even parks sometimes to reduce overhead and keep costs low for our awesome clients.

​Tel: 306-539-5203​


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